[Summary] How To Nail Product Positioning by April Dunford — 3 Takeaways, 2 Quotes, 1 Question.If you decide to go north, you cannot go south at the same time.Jun 12, 20211Jun 12, 20211
Published inAn Idea (by Ingenious Piece)[Summary] Sapiens by Yuval Noah Harari — 3 Takeaways, 2 Quotes, 1 Question.How did 8 billion animals become gods?Jul 25, 2020Jul 25, 2020
[Summary] Predictive Marketing by Omer Artun & Dominique Levin — 3 Takeaways, 2 Quotes, 1 Question.How marketers can predict future customer behaviour.Jun 14, 2020Jun 14, 2020
[Summary] Buyology: Truth and Lies About Why We Buy by Lindstrom— 3 Takeaways, 2 Quotes, 1…We’re not as rational as we think we are.May 31, 2020May 31, 2020
[Summary] How to Win Friends & Influence People by Carnegie — 3 Takeaways, 2 Quotes, 1 Question.The must-read book on everyone’s must-read list.May 23, 2020May 23, 2020
[Summary] Contagious: Why Things Catch On by Jonah Berger — 3 Takeaways, 2 Quotes, 1 Question.Why are some ideas more popular than others?May 23, 2020May 23, 2020
[Summary] Influence: The Psychology of Persuasion by Cialdini — 3 Takeaways, 2 Quotes, 1 Question.Is there a science behind why we say “yes”?May 17, 2020May 17, 2020
[Summary] How Brands Grow by Byron Sharp — 3 Takeaways, 2 Quotes, 1 Question.Don’t believe everything you’ve learned from marketing textbooks.May 16, 2020May 16, 2020
[Summary] Applying Scientific Reasoning to Marketing — 3 Takeaways, 2 Quotes, 1 Question.Can marketers become scientists?May 16, 2020May 16, 2020
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